Toolbox were engaged by Wilderness School to create a new promotional campaign. The concept is based on the school symbol and all that is possible if their students have the ‘Heart of a Lion’. The lion is entrenched in the history of Wilderness School and supports every application of their brand. The campaign aims to bring the lion to the fore, as a symbol of the resilience and strength given to the girls during their time at the school and beyond. The elements are simple, bold and convey a number of strong messages.
“Toolbox presented a number of incredibly strong concepts in response to our campaign brief. This showed that not only did they understand our requirements and philosophies on learning and girls education, but they could go beyond this to create a strong emotional connection with our audiences. The final design positions us perfectly in our sector and is something we are proud to present to both the school community and the public. As a result we have seen a steady increase in enquiries for enrolments and currently sit at full subscription. We couldn’t be happier with the results”.
Briony Trotter, Head of Marketing & Community Relations