City of Prospect – WiFi signs project
As part of their Digital Economy Strategy, City of Prospect launched Super Fast WiFi access within their Village Heart Precinct. The free WiFi initiative was created to support a vibrant network of young entrepreneurs and local businesses who will use the system to connect and communicate nationally and internationally. It is also seen as a way to attract new businesses and visitors to the area.
The brief from City of Prospect was to design a sign system which can clearly identify the Super Fast WiFi zone, both during the day and at night.
The design has a visual connection to the existing and successful Network Prospect brand which was the driver of this WiFi project. The form of the sign takes the circular ‘O’ from the Network Prospect identity to create a ‘beacon’ which holds the WiFi symbol. The colour treatment also has a clear connection to Network Prospect with a bright and flexible palette which is clearly visible from a distance during the day. At night the top of the sign illuminates to identify to motorists and patrons when they are entering and leaving the zone. The illuminated circle also has the capacity to ‘pulse’ brighter to simulate a heartbeat.