Toolbox were engaged by City of Prospect and the Prospect Road Traders Association to create a new brand for Prospect Road as a destination.
We explored what it is that makes Prospect Road different to other main streets in Adelaide and what makes it unique and interesting. The fact that unlike many other places in Adelaide, there was an enormous amount new to discover and more than people expected. From this, the tagline Discover More and a graphic logo which makes the form of a letter P and a map location pin which is actually a frame for a range of interesting textures, images of discovered visual imagery in the area and a taste of what you can discover.
The flexibility and evolving nature of the identity gives longevity, variation and ongoing interest to the brand which was awarded the 2018 Mainstreet SA Award for marketing excellence.