Parkinson’s Australia Brand Identity
Parkinson’s Australia is the national advocacy body for people living with Parkinson’s disease, inclusive of their families and carers, researchers and health professionals.
Toolbox were engaged to help Parkinson’s develop a brand identity that encapsulates the organisations vision to promote how to live well with Parkinson’s. The logo speaks to connection, community and the brain, while also resembling the letter ‘P’. A set of modular patterns were also developed to incorporate an illustrative element to the branding suite, acting as an extension of the logo, and further speaks to the pathway to better care for Parkinson’s disease.
Toolbox extended this identity into a suite of brand assets and media such as corporate documents, signage, iconography, and a website, which acts as a current and comprehensive resource for people living with Parkinson’s and their families.