Fox Creek Bike Park Logo
Fox Creek Bike Park Style Guide
Fox Creek Bike Park Mug
Fox Creek Bike Jumper

Fox Creek Bike Park

For close to three decades, Forestry SA’s Fox Creek has been the premiere trail riding destination in South Australia and is a mecca for mountain bike riders.
The location is undergoing a long-term redevelopment plan, as a result of devastating bushfires, and also to further support multi-use forestry in the state.

Toolbox was approached to craft a new brand identity based on the results from a community run competition, where young school student Molly Playford provided the inspiration for our final logo design. The final design features a simplified fox head shape incorporating the trail and the rolling hills of the location. It will eventually be rolled out across entrance and way-finding signage, an updated website and print materials. It provides a clear and consistent identity for a place that lives in the hearts and minds of all who seek adventure in our great outdoors.