Fox Creek Bike Park
For close to three decades, Forestry SA’s Fox Creek has been the premiere trail riding destination in South Australia and is a mecca for mountain bike riders.
The location is undergoing a long-term redevelopment plan, as a result of devastating bushfires, and also to further support multi-use forestry in the state.
Toolbox was approached to craft a new brand identity based on the results from a community run competition, where young school student Molly Playford provided the inspiration for our final logo design. The final design features a simplified fox head shape incorporating the trail and the rolling hills of the location. It will eventually be rolled out across entrance and way-finding signage, an updated website and print materials. It provides a clear and consistent identity for a place that lives in the hearts and minds of all who seek adventure in our great outdoors.