Churchill Road

Churchill Road Prospect – Brand Identity

We’re excited to introduce a brand identity that holds a special place in our hearts. Our journey with Churchill Road began over 20 years ago when Adam, our Creative Director, saw the potential of this vibrant community and decided to open Toolbox’s doors on this very road.

Churchill Road is an up-and-coming, evolving space that stands apart from its neighbour, Prospect Road. We created a brand identity that captures its unique character and establishes the road as a thriving destination for businesses, visitors, and residents.

At the ‘heart’ of our design is a geometric love heart graphic, symbolising connection and community. The rooftops within the heart signify the blend of housing and business that makes Churchill Road unique. The contemporary, warm colour palette and flexible applications ensure this is a brand our friends at Prospect can really have fun with.

Our design subtly nods to the industrial past of Churchill Road, adding character and a sense of history. It is aspirational, forward-thinking, brimming with personality, as a representation of Prospect’s community spirit and progress over the years.

We are excited to see how this new identity will support the continued growth and evolution of Churchill Road. A huge thank you to the team at City of Prospect and all the participating traders who were involved in the vision for this project.