Asension
Asension, formerly named DEWC Systems, is an Australian Electronic Warfare (EW) technology company.
Asension invited Toolbox to build their brand communication strategy and implement a sleek, modern style across multiple applications, with adjustments to a revised logo.
The design direction conveys a sense of innovation, expertise, and trustworthiness. Bold, contemporary typography emphasises the company’s cutting-edge focus and innovative spirit. The colour palette includes shades of blue and green, colours associated with innovation and reliability. Across signage and advertising, there was a strong emphasis on imagery that showcases the company’s products, services, and expertise in the field of electronic warfare. This includes images of advanced technology and systems, as well as highly skilled personnel.
Overall, Asension’s brand design communicates the company’s commitment to providing novel and reliable solutions in electronic warfare and inspires trust and confidence in its clients and partners.