WCH 140 Identity

Toolbox were engaged by Women’s and Children’s Hospital to create an identity for their 140 year anniversary. The identity needed to reflect the significance of the occasion but still be suitable for a children’s hospital. To achieve this the typography has a more formal arrangement however the use of bright colour and balloons adds a playful feel. The applications of the brand were both in print and digital form and include everything from a lapel pin to LED screens and a 20m high building sign.