At Toolbox we love creating a new product or brand for market, especially when we believe in the brand and the people who are working hard to create it. MgLIFE was the personification of this, a family owned business, taking a pure, organic product with significant health benefits and seeking to enter the market with brand and shelf presence from day one. Toolbox created a simple, elegant brand with distinctive packaging, to stand apart in a relatively unsophisticated market. We also created a suite of brand images and website, which convey the feel of the brand and the many applications of the product throughout our daily lives. We wish them every success with this amazing product and know that they have the confidence to hit the market with a huge head start.